Agency: .monks

Credit: Copywriter

Concept: T-Mobile members get Magenta Status, a robust program of perks and discounts on food, travel, streaming, live events and more. The problem? Many users don’t know they have it. To solve this, we launched a 360° campaign showing members the full power of Magenta Status. The series featured videos spotlighting each benefits pillar: Dining, Travel, and Entertainment along with supporting social content amplifying individual deals.